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onepointfm.com
Project Type
Website Design, Social Media, Offline-Marketing
Roles
Website Design
Social Media Management (Paid & Organic)
Offline Marketing Strategies
Onepointfm was a full-service online platform that connected musicians with their fans, allowing artists to upload concerts, distribute music to streaming platforms, and sell tickets—all in one place.
With two distinct target audiences—musicians and fans—and a variety of services for each, our main challenge was creating a website that communicated these offerings clearly and intuitively. I led the design and enhancement of the platform's user experience, ensuring seamless navigation and service presentation.
Beyond web design, I managed both organic and paid social media campaigns, driving audience growth and engagement while also handling content creation to boost the platform’s visibility.
On the offline marketing side, I spearheaded the "Live@onepointfm.com" concert series, giving platform users the opportunity to perform live. I successfully designed and organized 15 live events, each attracting up to 100 attendees, which strengthened the platform's community and brand presence.
