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Montreet

Project Type

Conceptual Advertising

Roles

Idea & Concept
Film & Art Direction
Production

Watch

The World's Bananas

Selected as a Best Practice by “202030 – The Berlin Fashion Summit”

Montreet is a sustainable sports and outdoor fashion brand from Vienna, dedicated to reshaping an industry in need of change. This project highlights the absurdity of fashion’s role in the environmental crisis, responsible for 10% of global greenhouse gas emissions. Several artists contributed custom artworks for this conceptual film, which promotes Montreet's upcycling collection, the "ZeroWaste*Kollektion."

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